You know Christmas has arrived when Starbucks red cups hit the streets. A modern tradition that has become synonymous with the magic of the season. And we’re delighted to have a hand in spreading holiday cheer to Singapore, with this venti-sized #MerrySips campaign that creates opportunities for friends to meet up under the Starbucks mistletoe and enjoy their favourite drinks together.
But while most competitors’ holiday campaigns focus on giving you the fuzzy-wuzzies, ours goes into hyperdrive, delivering lively graphics, animated posts, giphy stickers and games that not only spark – but also spread – joy and LOLs. Not to mention scoop up a couple of awards along the way.
